Why would an Advertiser use a Mixed Media approach?

A mixed media approach in advertising means using different media types to communicate your message. Media is how ads reach people, like TV, radio, billboards, magazines, newspapers, websites, social media, and direct mail. Each one works a little differently. A single ad campaign could have commercials on TV and radio. It could have ads in…

What do marketing mix models show advertisers?

Marketing mix models help companies determine how well their advertising is working. These models consider all the different ways a company advertises, such as TV commercials, online ads, billboards, and coupons. They also consider how much the company sells and how much money it makes. The goal is to understand which types of advertising lead…

What is an Advertorial?

An advertorial is an advertisement that looks and reads like a regular article or editorial content. Advertorials show up in newspapers, magazines, and online. They contain information that promotes or highlights the qualities and benefits of a certain product, service, or company. However, you might not realize immediately that the content is an ad. The…

What does Advancement mean in Business?

Advancement in business means moving forward and getting better in different ways. When companies advance, they grow bigger, make more money, work smarter, and create new things. This article explains what business advancement means and how companies make it happen. Growing the Business Making More Money The most basic way a business advances is by…