Average Expected Risk Exposure Potential Exposure

It sounds like a mouthful, but Average Expected Risk Exposure Potential Exposure is actually a pretty important idea when it comes to a special type of financial product called an over-the-counter (OTC) derivative. Over-the-Counter Derivatives: Not Your Typical Investment First off, let’s talk about these things called OTC derivatives. They’re not like the stocks or…

Marketing Mix Models vs. Attribution Models

Marketing mix models and attribution models are two ways companies figure out how their marketing efforts impact their business results. They both crunch data to suss out what’s working and what’s not. But they go about it pretty differently. What are Marketing Mix Models? Marketing mix models, or MMMs for short, take a bird’s-eye view….