Safaricom M-PESA drives H1 2025 profit surge
Safaricom PLC generated KSh 194.0 billion in service revenue across Kenya during its latest half-year reporting period, with M-PESA accounting for 45.4 percent of that figure at KSh 88.1 billion. The mobile money platform expanded to 37.9 million monthly active users who completed 21.9 billion transactions valued at KSh 20.2 trillion, while Ethiopian operations recorded 8.6 million customers processing 84.74 million transfers worth KSh 11.74 billion.
Merchant adoption reached 2.4 million participants, including 900,000 Lipa Na M-PESA business tills and 1.5 million Pochi La Biashara micro-merchants, driving payment volumes up 55.7 percent to 3.1 billion transactions totaling KSh 1.2 trillion. The telecommunications provider extended KSh 777.5 billion in digital credit to over 9.5 million customers through services, including Fuliza overdraft facilities that allowed completion of purchases despite insufficient balances.
Safaricom plans to consolidate M-PESA and telecommunications functions within one application while preparing the M-PESA Fintech 2.0 platform to deliver enhanced credit, savings and insurance products across African markets.

