Business is war.
Got some tunes you’re ready to share with the world? You’ve come to the right place. Promoting your music these days is way different than it used to be. Gone are the days of mailing out demo tapes and hoping for radio airplay (okay, those still happen but they’re not the only game in town…
B2C means “business-to-consumer.” When people talk about B2C, they’re talking about companies selling stuff straight to regular folks like you and me over the internet. No middle man, no fuss. Just click, buy, and boom – it shows up at your door. Straight from the source See, back in the day, if you wanted to…
Advertisers spend lots of money to get their messages out there. They want to know if all that cash is working! Are people seeing the ads? Do the ads make people want to buy stuff or do what the ad says? Advertisers must figure this out so they don’t waste money on bad ads. Measuring…
Average Inventory, also called Average Stock, is a nifty way companies keep track of their stuff. It’s an inventory management and accounting trick where the cost of the stuff getting moved around is figured out using the average cost of all the stuff the company has stocked up. Let’s break it down real simple-like. Say…
It sounds like a mouthful, but Average Expected Risk Exposure Potential Exposure is actually a pretty important idea when it comes to a special type of financial product called an over-the-counter (OTC) derivative. Over-the-Counter Derivatives: Not Your Typical Investment First off, let’s talk about these things called OTC derivatives. They’re not like the stocks or…
Marketing is all about getting people interested in what companies are selling. To do this, they must tell folks about their products and convince them to buy. But many ads and promotions are out there, all fighting for attention. So, what can marketers do to make their campaigns stand out and work well? Nail Your…
Marketing mix models and attribution models are two ways companies figure out how their marketing efforts impact their business results. They both crunch data to suss out what’s working and what’s not. But they go about it pretty differently. What are Marketing Mix Models? Marketing mix models, or MMMs for short, take a bird’s-eye view….
Averaging down means buying more of something when the price goes down. This makes the average price you paid for all of it lower. People do this with stocks and stuff like that. They think if they liked it at a higher price, they should like it even more at a lower price. So they…
Available for Sale (AFS) Accounting is a way for banks to keep track of some of the stuff they own, like certain investments and assets. Banks use AFS accounting for things they plan to buy and sell to make money. It’s a special set of rules they have to follow. Keeping Track of the Value…
ARCH is short for “Autoregressive Conditional Heteroskedasticity”. That’s a real mouthful! In simple terms, ARCH is a type of mathematical model. It looks at how numbers change over time. Not just any old numbers though. ARCH focuses on things like stock prices, interest rates, exchange rates – stuff that goes up and down a lot…
