Advertisers slash TikTok budgets amid US deal doubts
Advertisers plan to reduce spending on TikTok as uncertainty grows over the platform’s American operations. The Trump administration says negotiations continue for a United States version of the social media application. China’s ByteDance currently owns the service and handles all commerce activities.
Marketing executives question whether a restructured platform will match current performance levels. Some companies may shift budgets back to established networks like Meta and Google. The proposed joint venture would grant American investors majority control of user information and algorithm management.
Company representatives have not clarified details about leadership or governance structure. ByteDance executives in China have not confirmed that any agreement exists. President Trump has extended multiple deadlines for the Chinese firm to sell its American business or accept a federal prohibition.
