MTN Nigeria launches YelloTide festive campaign nationwide
MTN Nigeria has launched its nationwide festive campaign, named YelloTide, to promote joy and community connection. The company’s chief marketing officer, Onyinye Ikenna-Emeka, explained that the initiative is designed to bring people together and share happiness.
The campaign will start with a three-day activation called Y’ello Santa, visiting six cities, including Lagos, Abuja, and Kano. These events will feature surprise appearances and special giveaways for the public.
Combining physical events with digital engagement on its dedicated portal, the campaign will continue into the new year. MTN intends to turn everyday public spaces into pockets of celebration for its customers.
