Overcoming Common Challenges in Marketing Mix Modeling

Marketing Mix Modeling helps companies understand how their marketing efforts affect sales. Many advertisers struggle to use this tool effectively. This article explains the main problems they face and offers practical solutions. Understanding Data Quality Issues Marketing teams often work with messy or incomplete data. Missing information creates gaps in their analysis. Companies track data…

What is capitulation?

Capitulation happens when the stock market tanks real bad and lots of investors freak out and sell their stocks like crazy. This mass panic selling makes prices drop even more. It’s like everyone is running for the exits at the same time. The word “capitulation” means surrender or giving up. When investors capitulate, they’ve lost…