Too Lost CEO backs Downtown sale, eyes ex-client growth
Independent music distributor Too Lost positioned itself to capture market share as Universal Music Group pursues Downtown Music Holdings. Chief executive Gregory Hirschhorn said the New York company already serves 300,000 labels and artists without relying on Downtown or FUGA infrastructure. The profitable operation expects to exceed $100 million in annual revenue by year’s end after achieving 130 percent growth last year.
Hirschhorn praised Downtown founders for building a sustainable business that attracted major label interest rather than facing criticism. Several former Downtown clients joined Too Lost after preferring independence from major label systems. The European Commission continues investigating the $775 million acquisition through the first quarter of 2026.
Too Lost recently invested seven figures each in record label Rebellion Records and catalog buyer AntiFragile Equity Partners while partnering with fan platform EVEN. Competition shaped the distributor since launching in 2020, when dozens of rivals already operated in the market. Artists on the roster include Teddy Swims, Chief Keef and KAYTRANADA.
