Wetin krietiv kanchrol?

Krietiv kanchrol miin di kansidarieshan dat grant ar restrict a rekaadin’ aatis friidam fi aida engage, expluo ar du heni experimentieshan ina falarin ieria:

• Prodokshan i.e., mien signature soun ar pattan.
• Lyrical kantent i.e, sobjek matiirial (espeshali a restriction for palitix ahn sensitive mata).
• Kalaborieshandem i.e., restriction fi wok wid aatis wey av bhad-bhad reputation wid di papilieshan (dis na self-explanatory)
• Branding i.e., signature luuk, fashan, merchandise, etc. (mitingks dis na chrietfaawud tew)

Nyuu aatis vs. established aatisdem​

Anlaik nof myuuzishan dat ab bin for di giem fi sebral ier, nyuu aatis dat dey nyuu-nyuu for di indoschri dem nuh go ab a likl shance fi krietiv kanchrol.

Fi dem rekaad diil go kom wid a “restrictive covenant” tu address a scenario wehn dem waahn tu kantinyu churning oht wok wey dey chaka-chaka maikrowiev myuuzik. ‘Tis aalwiez gut bizniz fi heni rekaad liebel fi jrap nyuu myuuzik dun well-well, yu nuo.

Anada mieja kraasiz wid nof nyuu myuuzishan dey boht di wie dem handle bizniz ef dem git komplete friidam fi duh suh for fi dem discretion — mi talmboht di niid fi mek nof kialkiulietid muuv boht uu tu wok wid vs. uu tu tun dong wok ahn seh nuh tengki oan, mi gut.

Fah instance, jus kaaz myuuzishan dem a bosom cronies ar ef dem hapun fi somtaim shlip for di siem bet dat nuh miin dem shud nau staat fi wok tugeda. Haueba, a well planned kalaborieshan gon kriet powaful sineji ahn gut vibes wehn tu ar muo myuuzishandem git tugeda.

Signature soun ahn branding​

Signature soun jus miin aatis USP (yuunik selling proposition) fram a soniik pospektiv bot branding dey boht optics ahn aal dat jaz, yu nuo.

For oda woddem, mi kyan seh am dis wie:

• Signature soun dey valiu created fi di kansyuuma ina distinguishable imuotiv wie chruu vuokal pofaamans ahn prodokshan.
• Branding dey both aatis kanekshan wid piipl chruu di langwij af simbalizm ahn indoschri approval.

N.B. Indoschri approval dey sopm dat go spiral ina lang tori suh widoht di niid tu hexpagorate di mata a likl muo mek wi seh, ih dey endorsement fram established aatisdem, c-level big chiepesin, & tod-partydem ina faam af:

• cosigns ahn constant supportive suoshal miidia mentions e.g. pan riliis af nyuu matiirial ar oda ventures.
• reconfirmation boht fi dem gut character fo di press e.g. juurin Radio, Telivijan, red kyarpet intaviuudem, etc.
• invitations tu high profile brunches ahn dem oda private indoschri ivent tu enrich suoshal kiapital fi dat akt dehof.
• ~ etc, etc ~ yu niem am.

Az yu ab probably noticed, branding dey lakwaiz, tied tu a myuuzishan reputation fram a extoernal pospektiv (wa fans si wid dem yai, hie wid dem ie ahn tingk boht myuuzishan X) ahn fram internal pospektiv (wa oda aatisdem, c-suite piipl ahn tod-partydem si wid dem yai, hie wid dem ie ahn tingk boht myuuzishan X).

Yu mos aalso nuo di myuuzik bizniz dey intertwined wid oda mienstream miidia kompini, ahn teknalaji kompini dem. Suh indoschri approval no go kom jus fram piipl widin di bizniz self.

Plenti a big big powaful tod-party dem ab enuff leverage tu pluck a star fram thin air ef dem wahn tu, ahn wid fi dem discretion slow tings dung ef dem fain i’ fit tu duh suh. Dis dey anoda riizn krietiv kanchrol dey git yuus az a guidance tuul suh dat di aatis no go tingk af stepping uova for di rong shu laik a chupid one wud.

Nau bak tu ‘signature soun’, ina myuuzik bizniz deh ah aatisdem wey STAAT nyuu trend, oda wey FOLO dem, ahn som dat guh dong fi dem lane, particularly nof andagrong myuuzishan dat a less fond boht di niid tu git wid di mienstream program.

Di piipl wey folo chriend-dem a aafn kialkiulietad aatisdem wey ab lang figured oht dis giem yu kyan plei am prafitebli bai sucking di heneji af nyuu blood i.e. nyuu promising krietiv aatis-dem fo di kom up.

Suh instead af spending muo taim tu perfeck yuh soun, hau boht yu mek yuh sweatshop wok uovataim ahn ab dem copy nyuu chrenddem, potenshal wievdem dat kyan sell myuuzik ahn yu hop fo dem? BTW, i’ neba boht wey pesin du i’ fos bot uu duh am beta dahn oda piipl.

Fedamuo, jus kaaz yu dey myuuzishan wey thrive fah integrity dat nuh miin yuh nalij goe chansliet ina henitin miiningful fo di lang ron, espeshali ina cutthroat envaironment a kamorshal mienstream myuuzik driven wid rutlaas kiapitalizm.

Obviously, e mie kom akruoss az kanfyuuzhan tu seh man shud ab signature soun bot a di siem taim, man mos kip for im maind boht nyuu chrenddem. Well, das kaaz somtaim deh kom a taim we yu ab a fyuu muuv yu kyan mek suh aida yu adapt ar yu gwine fi dai — kwarup!

Fi hegzampl, yu kom for di bizniz wid nyuu pattan ebribadi laik, coupled wid di fact yu dey jrip fram aal aspek a yuh brand. Bot az taim muuv faawod yu si di hype, di buzz dey nau diminish.

Wetin yu tingk dis miin oan? Mi tel yu seh e miin di raitin dey for di wall deh. Di papilieshan don aredi hie enuff framn yu. Dehfo, yu goe niid tu reinvent unuself ahn revive yuh brand expeditiously.