Too Lost joins Xposure for music cash
Independent music distributor Too Lost has formed a commercial partnership with music financing firm Xposure Music to co-fund and distribute catalog acquisitions. Xposure, founded in Montreal in 2021, uses machine learning to assess and finance music rights, having already invested eight figures—between $10 million and $99 million—in catalogs. The company plans to deploy tens of millions more in upcoming deals.
Under the agreement, Xposure handles deal sourcing and financial underwriting using its proprietary valuation technology, while Too Lost manages global distribution, rights administration, and royalty processing. The two have already committed millions to catalogs from artists like Tskinz, Fukkit, Fly Rich Double, FLVME, and Secret!, focusing on both emerging and established independent creators.
Too Lost CEO Gregory Hirschhorn said the collaboration modernizes the music economy by merging data, infrastructure, and smart financing to unlock long-term value in music rights. Xposure co-CEOs Gregory Walfish and Ryan Garber described the effort as transparent, data-driven, and centered on creators.
Headquartered in New York, Too Lost reported $50 million in royalty payouts and distribution of over 2 million songs in 2024—about 5 percent of all global releases—and is on track to exceed $100 million in annual revenue in 2025. This deal follows other recent investments, including seven-figure stakes in AntiFragile Equity Partners and Rebellion Records, as well as a partnership with fan-commerce platform EVEN.
