UBA hosts business series on building influence through content
United Bank for Africa (UBA) Plc recently hosted the latest edition of the UBA Business Series, focusing on “Content that Converts: Building Influence and Driving Growth Through Strategic Marketing.” The event, held at UBA’s Head Office in Lagos, brought together digital entrepreneurs and influencers to share their insights on building impactful online communities.
Keynote speaker Dr. Lampe Omoyele emphasized that content creation should focus on value, purpose, and consistency. Panelists, including digital creators like Elozonam Ogbolu and Chinonso Egemba, stressed the importance of authenticity, structure, and engagement with audiences. The event highlighted the need for content creators to prioritize growth, originality, and long-term brand building over short-term financial gain.
