Adobe goes all in on AI partnerships
Adobe opened access to multiple artificial intelligence models through a single Firefly subscription at the MAX 2025 conference in Los Angeles. The company formed partnerships with Google, OpenAI, Luma AI, ElevenLabs, and Topaz Labs to offer users various generation options for diverse creative tasks.
The software maker released Firefly Image Model 5 and added a timeline-based video editor in private beta. Users can combine outputs from different models within Firefly Boards and apply the Generate Soundtrack tools to create licensed music tracks for projects.
Adobe extended unlimited image generation through partner models and unrestricted Firefly video creation until Sunday, Dec. 1. The temporary offer gives subscribers expanded capacity to test generative tools across photography, video, and audio production workflows.
