Adobe goes full AI at MAX 2025
Adobe announced its integration of multiple artificial intelligence models into Creative Cloud at the MAX conference in Los Angeles. The software company will enable users to access generative tools from Google, OpenAI, Luma AI, and Runway, in addition to its Firefly system.
The updated Firefly Image Model 5 produces 4-megapixel resolution pictures and allows prompt-based editing. Adobe has introduced a public beta soundtrack generator that creates custom music tailored to video length and mood specifications.
New audio features include speech generation for voiceovers in various languages and sound effect creation. The company released a video editor that transforms concepts into completed projects through text descriptions or reference images.
Users can combine generated footage with recorded material using a multi-timeline interface. Adobe opened a waitlist for early access to the video editor ahead of wider release.
