AMD set to raise GPU prices as memory costs climb
AMD has informed manufacturing partners that graphics card pricing will increase due to rising memory costs driven by artificial intelligence server demand, according to reports from Chinese industry forums. The adjustment will affect Radeon consumer models, workstation products and AI accelerators across the complete lineup.
Memory manufacturers have redirected production capacity toward high-density DDR5 and HBM modules for data center applications, constraining the availability of GDDR6 used in gaming GPUs. GDDR6 pricing has climbed approximately 30 percent, while DDR5 costs have surged 60 percent since September. Year-over-year DRAM pricing has increased roughly 170 percent.
NVIDIA faces identical supply pressures and may implement comparable price revisions. Existing retailer inventory purchased at previous cost levels could delay consumer impact for several weeks or months.
