Apple’s AI push crawls toward 2026 launch
Apple is making “good progress” on its revamped Siri under the Apple Intelligence initiative, with a 2026 launch still on track, CEO Tim Cook said during the company’s Q3 2025 earnings call. The updated assistant will introduce features like in-app actions, personal context awareness, and on-screen understanding—capabilities already available to Mac users through the Sky app, an AI assistant for macOS that OpenAI recently acquired.
Cook also indicated Apple plans to integrate additional AI models with Siri over time, beyond the current partnership with OpenAI’s ChatGPT. This aligns with industry efforts, such as Anthropic’s Model Context Protocol, which promotes interoperability between AI systems and applications.
Despite these advances, challenges remain. Bloomberg reported in August that engineers struggled to ensure Siri functions reliably across all apps, particularly in sensitive contexts such as banking. Adding to the turbulence, Ke Yang, who recently became head of Apple’s Answers, Knowledge, and Information team, has reportedly left the company for a role at Meta Platforms Inc.
