Coalition takes aim at killer brews
A new coalition has formed in Uganda to combat the dangers of illicit alcohol, which claims lives and harms communities through unregulated, often toxic brews. The Coalition Against Illicit Alcohol unites Reach A Hand Uganda, Brands on a Mission, The Uganda Alcohol Manufacturers Association, Next Media, and The Anti-Counterfeit Network in a coordinated effort to address what organizers call a silent public health crisis.
Illicit alcohol, commonly sold without licensing or quality control, is widely consumed across Uganda, especially among youth and low-income groups. Research by Dr. Kennedy of Makerere University found that eight in ten people drink it, with many starting before the age of 18. Women make up 42% of consumers, and many working men drink during business hours, undermining productivity and family stability. Health facilities report rising alcohol-related illnesses, while small retailers often unknowingly sell dangerous products due to a lack of knowledge.
The coalition will deploy targeted strategies: youth outreach, evidence-based health messaging, policy advocacy, and public education through media. Former Prime Minister Ruhakana Rugunda endorsed the initiative, citing Uganda’s past success in transforming Waragi into a safe and regulated product, and urging renewed collaboration. The group plans nationwide campaigns to shift public perception, strengthen enforcement, and ensure every bottle sold is safe and verified.
