EA floods studios with broken AI chaos
Electronic Arts requires its 15,000 workers to apply artificial intelligence across nearly all job functions, but the technology produces errors that demand additional manual corrections, current employees told Business Insider. The company deploys AI systems to generate programming code and concept artwork for video games while also using the tools to guide managers through employee discussions about compensation and career advancement.
Software developers report that AI-generated code contains errors that require human intervention to fix. Quality assurance positions are at risk of elimination as the publisher replaces human workers with automated systems that analyze player feedback. Respawn Entertainment dismissed approximately 100 staff members this spring after implementing AI to review play-tester comments, tasks formerly handled by the terminated employees.
Game creators hold divided opinions about AI adoption in development. Super Smash Bros. designer Masahiro Sakurai supports generative AI as a solution to Japan’s shrinking workforce. Metal Gear creator Hideo Kojima views the technology as an efficiency tool that frees him to concentrate on creative decisions.
