IKI Leads to dominate Nigeria’s spirits scene
IKI Leads Limited plans to manufacture affordable premium alcoholic beverages for Nigerian consumers. The company launched its Doncoco collection on Saturday at Capital Club in Lagos, expanding a product range that features Pasa Bitters Premium Liquor, PoloClub Chocolate Vodka, Meridian Club Cream and Riverine Aromatic Schnapps.
Managing Director Innocent Onwunali said the new line required nearly one year of research and consultations. The Doncoco series contains five variants: vodka, orange-flavored vodka, tequila reposado, whisky with cola and single malt whiskey. Onwunali stated each product addresses different consumer preferences and occasions.
Nollywood actor Kanayo O. Kanayo presented the collection at the launch event. Brand ambassador Zubby Michael Egwu praised the company’s leadership and products after working with Onwunali for almost ten years. Actors Nosa Rex, Fanta Amonaline, Dukori Patience and Catherine Onoja attended the ceremony.
IKI Leads operates eight spirit brands through an established distribution system across Nigeria. The manufacturer aims to compete through product quality and market accessibility.
