Musinsa reveals new logo and brand identity shift
Musinsa changed its store logo and brand identity on Wednesday for the first time since 2018. The South Korean fashion platform separated its online and offline Musinsa Store branding from the parent Musinsa Company.
The redesign uses a bolder font that spells out MUSINSA in English letters across digital storefronts and physical retail locations. Company representatives said the refresh supports growth as a national fashion leader while pursuing international market expansion.

