PZ Cussons vows to stay in Kenya with new investment
PZ Cussons will invest 150 million shillings in Kenya over the next year after dismissing speculation about closing its manufacturing operations. The British consumer goods maker plans to adapt products for younger buyers and redesign its distribution channels in the East African nation.
Managing director Sekar Ramamoorthy said the Imperial Leather soap producer remains committed to the market where it holds a 25 percent share. The company targets consumers under 35 who prefer new scents and buy through online and modern retail stores.
Kenya’s beauty and personal care sector has reached 20 billion shillings in annual sales, with steady growth each year. Shoppers aged 35 and younger account for 35-45% of spending through urban retail channels.
The manufacturer has been operating in Kenya for more than 60 years and will expand production capacity while introducing new package sizes and fragrances. Several foreign companies recently left the country because of high costs and difficult market conditions.
