Warner Music names Leda Chang to lead global catalog growth
Warner Music Group appointed Leda Chang to lead global brand development and audience engagement efforts within its catalog division. This newly established senior vice president position will support the company’s continuous marketing initiative focused on connecting legacy recording artists with listeners worldwide. Chang will collaborate directly with catalog division president Kevin Gore to identify fresh revenue streams and strengthen artist relationships across international markets.
Chang arrives with twenty years of digital strategy experience spanning major entertainment organizations like Peacock streaming service and Paramount Pictures. Her professional background includes directing social media campaigns and developing audience growth programs for both music and film content. She previously managed social brand initiatives at Peacock after leading home entertainment marketing teams at Paramount for five years.
This leadership addition follows Warner Music’s recent expansion of its catalog strategy operations. Industry observers note a growing emphasis on leveraging established music libraries through innovative audience development techniques. Chang expressed enthusiasm about connecting iconic artists with both dedicated followers and potential new listeners through modern digital engagement methods.
