Too Lost partners with Melon for Korea reach
The independent music distributor Too Lost has formed a direct partnership with the South Korean streaming service Melon. This agreement will provide its roster of over 400,000 artists and labels with access to one of Asia’s most influential music markets. Greg Hirschhorn, Chief Executive Officer of Too Lost, stated that the partnership breaks borders for independent creators by connecting them directly to a platform that has fueled the global rise of K-pop.
This strategic move is part of a series of recent expansions for the New York-based company. In recent months, Too Lost has made seven-figure investments in Rebellion Records and AntiFragile Equity Partners. The company also secured a position on a national list of fastest-growing US firms, recording significant growth over three years.
