Alugo, Dvpper drive 10b streams in Afrobeats
Ademola Alugo leads Dvpper Digital as senior vice president and has guided the African distribution company past 10 billion global streams. The platform placed three releases in Apple Music Nigeria’s top positions in 2024 with tracks from Seyi Vibez, Omah Lay, and Shallipopi. Dvpper distributed 20 entries among the top 100 songs on the service across 2023 and 2024 while expanding support systems for local performers.
Alugo established Normad Music to provide career guidance for artists and created Trackfit Community for health awareness programs. The second breast cancer walk takes place on Friday, October 25, 2025, at the University of Lagos campus. Observers link the genre’s expansion to companies connecting African talent with international platforms like Spotify and Boomplay as Nigeria becomes a major streaming territory. Alugo identifies ownership models and audience interaction tools as priority areas for sector development.
