Plazma biscuit lands as NBC bets on Nigeria
Nigerian Bottling Company will introduce Plazma Biscuit to local consumers as part of its expansion into the snack food market. The European brand enters Nigeria through a partnership between Bambi Confectionery, Coca-Cola HBC Group, and a domestic biscuit manufacturer. Managing Director Goran Sladic sold the first product carton at a market event that marked the formal launch. The company has been operating in Nigeria for more than 70 years and views the biscuit line as evidence of continued investment in the country.
